Business Blacksmith

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Business Blacksmith

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Rebuilding Trust. Clarifying Value. Turning Story into Strategy.

 Every engagement starts with perspective.
You’re already doing the work. You’ve built the systems, led the team, and kept things moving.
My role isn’t to challenge that. It’s to see what you can’t when you’re inside it. 


 I help founders and teams uncover what’s real by aligning operations, story, and mission so the business performs from truth, not assumption or intention alone.

The Work

The Alignment Assessment

2-Week Engagement

Operational and Team Alignment

Every business carries stories it tells itself, about performance, people, and what’s really working.  This assessment separates those stories from what’s real. 


Through a founder conversation, operational and financial data review, and interviews with key leaders, we uncover the patterns shaping decisions and the gaps hiding in plain sight.


You’ll leave with clarity: What’s real, what’s not, and where opportunity lives. 


The Market Assessment

2-Week Engagement

Market Positioning and Story Clarity

Every market carries stories it tells itself, about what matters, what sells, who’s winning, and why.  This assessment separates those stories from what’s real. 


Through a fresh perspective, grounded in the same information available to your customers, we uncover the overlooked opportunities hiding under the surface, and the stories that make them yours.


You’ll leave with clarity: What’s  changing, what’s constant, and how to turn competitors into catalysts for growth. 


Truth Accelerator

90-Day Immersion

Clarity. Resonance. Trust.

 A 90-day immersion to find your voice, claim your story, and train your team to speak it fluently.


Through a full brand-voice audit, message alignment, and storytelling rhythm, we bring coherence to what you’re already building, ensuring that how you speak matches what you stand for.


Deliverables include: Voice guide, content framework, resonance strategy, and team training. 


The Alignment Architecture

180-Day Engagement

Differentiation. Story. Scale.

 A 180-day partnership to architect the internal and external systems that turn your story into strategy. We define your category of one by identifying the unclaimed spaces and overlooked details that set your business apart. 


We map your market, uncover your natural differentiation, and align your leadership, team, and message into one clear, credible narrative.


Deliverables include: Competitive landscape map, narrative framework, internal alignment playbook, and message system integration. 


Invitation Only

Scalable Partnership

Embodiment. Integrity. Leadership.

 A long-term partnership for organizations ready to live their story. This is where alignment meets execution. Where brand, culture, and performance move as one.


Deliverables include: Leadership integration, live strategy sessions, KPI and message audits, and ongoing cultural alignment. 

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